Commercial video ads are short videos used to promote products, services, or businesses. They are typically produced by professional videographers and distributed through digital channels like YouTube, Facebook, and Instagram. Commercial video ads can be an effective way to reach customers and engage potential leads. They also allow businesses to showcase their offerings in an entertaining and visually appealing way.
A commercial video production usually consists of several key components. It could include pre-production work such as storyboarding, scripting, casting talent or props; filming the actual footage using cameras, lighting, audio equipment; post-production editing; color correction; music composition; sound design; and animation. Typically, the end product is a 60 second – 2 minute long ad that engages viewers and communicates the brand message.
Video advertising should be used when you have a specific goal in mind that you want to accomplish with it. For example, do you want to increase sales or drive more website traffic? Once you’ve determined what your objectives are, you can decide which platforms will be most effective for your video ad campaigns (e.g., YouTube Ads). You can then start to optimize your ads with target demographics (age group etc.), locations (country/city), interests etc., so that they reach the right people at the right time with the right message.
The cost of a high quality commercial video depends on several factors including the type of ad you need, length of the spot, production requirements (talent fees, special effects etc.), location fees and post-production costs. Professional media productions companies often quote for projects on a case-by-case basis but approximately budgeting $10-$25k USD for a sixty second spot is generally advised as a good starting point when considering typical industry rates.